Services The Problem The Solution Case Study Process Book a Call
Marketing Automation Specialist

Your leads aren't lost
to bad marketing.
They're lost to broken systems.

I find where your workflow breaks — the page, the follow-up, or the handoff in between — then rebuild it into a system that captures every lead, responds in minutes, and converts more of them into clients.

Book a Discovery Call View Sample Automation
Funnels• Landing Pages• Email Automation• CRM / Workflow Systems
Maria Amor Iglesia, Marketing Automation Specialist
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The Problem

Manual systems quietly leak revenue.

Broken workflows, delayed follow-ups, and scattered tools quietly kill conversions.

Leads sit too long without follow-up
Manual work and disconnected tools slow your business down.
Form submissions go nowhere
A click means nothing without a proper follow-up.
Manual admin work slows the entire funnel
Manual tasks waste time and slow your growth.
No visibility into where leads drop off
Without a clear workflow, you can't see the bigger picture—or the path forward.
Good offers still underperform inside weak systems
Sometimes the problem isn't getting leads. It's what happens after they reach out.
Cold
A lead that waits too long for a reply rarely comes back — the window to convert closes fast, and it doesn't reopen.
Lost
Unrouted form submissions sit in an inbox or spreadsheet with no owner, no tag, and no next step.
Blind
Without workflow visibility, it's guesswork whether the page, the follow-up, or the routing is the actual bottleneck.
The Solution

Systems architecture,
not isolated tasks.

I build the system behind your funnel not just the page.

01
Capture
Design a funnel landing page or lead entry point that gives the right offer a cleaner path to conversion — booking flow, inquiry form, lead magnet, or registration system.
Landing pages · Forms · CTA flow
02
Route
Connect submissions to the right workflow so leads don't disappear into inboxes, spreadsheets, or disconnected tools — with cleaner routing and tagging from the start.
Form-to-sheet logic · CRM sync
03
Follow Up
Build the automated response layer behind the funnel — confirmation emails, nurture sequences, reminders, internal notifications, and lead status updates.
Email · SMS · Reminders
04
Track
Set up visibility around what's happening after the form submission — where leads are moving, where friction exists, and what needs improvement.
KPI tracking · Reporting sheets
Tools I Work Across
Google Forms Google Sheets Apps Script HubSpot CRM Zoho CRM Zapier Make.com ActiveCampaign
Live Case Study

From Excel Chaos to Automated
Revenue Engine

Transforming a 100% manual IT training business — fragmented spreadsheets, 1% alumni retention, undetected fraud — into a centralized, omnichannel automated pipeline targeting 3,000 verified leads per month.

NexusCloud IT Solutions Inc.
IT Certifications · CCNA, Cloud, Security · Philippines
Strategy & Blueprint
3,000
Verified leads
per month (target)
10–20%
Lead conversion rate
within 90 days
15–25%
Alumni retention
(up from 1%)
< 2 min
Lead response
via CRM automation
The Challenge
Too many manual handoffs. Not enough system support.
The existing workflow relied heavily on manual admin work, fragmented tracking, and inconsistent follow-up — client, student, and transaction records were typed by hand into disconnected spreadsheets, scheduling ran on manual assignment, and payment tracking was unmonitored, creating delays, duplicated effort, and weak visibility into what was actually happening after a lead came in.
Manual data entry Disconnected follow-up Weak visibility
What I Rebuilt
A cleaner workflow designed around routing, follow-up, and visibility.
The goal wasn't to automate one task, but to rebuild the system around it: a unified CRM schema replaced fragmented Excel sheets, scheduling was automated against real-time availability, payment tracking gained fraud checks and aging-balance alerts, and Meta Ads leads were piped via webhook into structured Email + SMS drip sequences — including a 14- and 30-day post-graduation retargeting program.
CRM migration Scheduling automation Drip sequences Alumni lifecycle
Operational Impact
Less manual effort. Cleaner follow-up. Better visibility.
The result was a workflow that required far less manual effort, supported faster handling of incoming leads, and created a clear structure for follow-up, routing, and internal execution — with a scalable foundation in place for future automation as the business grows.
Reduced admin load Faster response time Scalable foundation
Before vs. Target
Metric Before Target
Monthly Leads Untracked 3,000 / mo
Conversion Rate Stagnant 10–20%
Alumni Retention ~1% 15–25%
Lead Response Hours–days < 2 min
Want this built for your business?
Tell me where leads are getting stuck — on the page, in follow-up, or somewhere in the workflow — and I'll map the right build for it.
Book Discovery Call →
How I Work

Four steps. Systems live in weeks, not months.

Find the bottlenecks. Audit existing automations. Build a workflow that works.

Step 01
Discovery / Audit
I review your current offer flow, landing pages, lead capture process, tools, and manual bottlenecks to identify where follow-up, routing, or conversion is breaking.
Step 02
System Blueprint
I map the funnel structure, automation logic, lead routing, and workflow priorities so the build is tied to an actual business process — not a pile of disconnected tasks.
Step 03
Build & Deploy
I build the landing page, workflows, automations, integrations, and follow-up sequences, then test the system to make sure it behaves the way it should.
Step 04
Optimize & Handoff
I review the workflow after launch, clean up friction points, and hand over a system that's documented, usable, and easier to manage moving forward.
Client Feedback

Trusted by Business Owners

Real feedback from clients who automated their sales and operations.

★★★★★

Ria automated our entire client onboarding process. We now save several hours every week and never miss a lead. Everything runs automatically.

Sarah Mitchell
Sarah Mitchell
Founder · Elevate Coaching
★★★★★

Our GoHighLevel CRM was a mess. Ria rebuilt the pipelines, automations, calendars, and follow-up campaigns from scratch. Highly recommended.

Michael Reyes
Michael Reyes
CEO · Bright Digital Agency
★★★★★

The email automation and sales funnel were completed in just a few days. Student enrollment became completely hands-free.

Jennifer Cruz
Jennifer Cruz
Online Course Creator
Services

Built for the bottlenecks
that slow conversion.

Starter Offer

Funnel Starter System

Funnel Starter System
What's included
  • Consultation
  • Business Analysis & Research
  • Design Funnel
  • Landing Page
  • Lead Generation
  • Social Media Marketing & Management
Starting at $400
5–14 business days
Core Offer

Funnel + Email Automation

Funnel Core System
Everything in Starter, plus
  • Email Marketing
  • Email Sequence Automation
  • Lead Nurture Workflows
  • CRM / Lead Tracking Setup
Starting at $700
10–21 business days
Flagship Offer

Marketing Automation System Build

Funnel Flagship System
Everything in Core, plus
  • Full Marketing Automation
  • Optimization
  • A/B Testing
  • Performance Reporting Dashboard
Starting at $1,000
3 to 6 months
Ready to Start

If your lead flow still depends
on manual chasing, it's time
to rebuild the system.

Tell me where leads are getting stuck — on the page, in follow-up, or somewhere inside the workflow — and I'll help map the right funnel or automation build for it.

Free 30-min discovery call No commitment required Response within 24 hours
Book a Discovery Call Request an Automation Audit

For businesses that need cleaner lead capture, better follow-up, and less operational drag behind the scenes.

Maria Amor Iglesia
Marketing Automation Specialist · Funnel Systems Consultant
iglesia.ria@gmail.com +63 994 358 8304
Landing Pages · Funnel Workflows · Email Automation · Workflow Systems
© 2026 Maria Amor Iglesia · Philippines